AHARA
Emerging Agricultural Crisis
Small farmers in India are stuck with low-income crops, rising costs, and unstable markets. High-value crops could boost their earnings, but the shift is expensive, and they lack market access. Without support, many—especially women and tribal farmers—remain trapped in low-profit farming, unable to build a more secure future.
Breaking Barriers, Building Livelihoods
AHARA takes a holistic approach to helping farmers transition to natural farming by providing training, processing support, and market access. By promoting eco-friendly practices and reducing chemical dependence, we enhance soil health and biodiversity. Encouraging diversification beyond traditional crops, like aromatic and medicinal plants, we help small farmers boost incomes, reduce risks, and achieve long-term sustainability. Connecting farmers directly with buyers ensures fair pricing and better profitability. Through end-to-end support, AHARA empowers farmers to build resilient, regenerative, and environmentally responsible agricultural systems.
Our Focus Areas
3K
Empowered Farmers
2.5K
Acres
20
Products
2
States Impacted
AHARA's Impact
The Economist Founder
Dr Prerna Terway is dedicated to promoting sustainable farming, crop diversification, and improving farmers' incomes by working closely with rural communities in Eastern India. She has authored numerous articles on agriculture and rural development and holds a PhD in Agricultural Economics.
The AI Innovator
Ph.D. in AI from Princeton University, USA, Dr. Prerit is passionate about harnessing the power of AI & Machine Learning to solve complex challenges in agriculture sector, drive sustainable innovation, & enhance farming efficiency through data-driven solutions.
Didis: Our Eyes and Ears on Ground
AHARA works with the motto "For the Farmers, From the Farmers, By the Farmers," ensuring a democratic and inclusive approach in all our initiatives. Our CRPs (Community Resource Persons), our Didis, are the backbone of our efforts—working on the ground as our eyes and ears, ensuring real-time insights and meaningful impact.
With a deep-rooted passion for creating change, our team is building a future where tribal farmers thrive with direct market access, fair pricing, and self-reliance. We believe in this vision—and we’re making it happen, one step at a time.
